Examples of Social Media Usage

If you own, or run a business in this day and age, the use of social media is no longer an optional thing to do. It is becoming required business practice. The following are two examples of local businesses use of social media, or their lack of social media usage.

 

Rocket Baby Bakery is a small bakery located in Wauwatosa. They sell bread, desserts, and some lunch items. They have a large and extremely loyal following, in part due to their extensive use of social media. They use Facebook and Twitter very well, posting and tweeting several times during the day. Because the menu items are different every day, they will often tweet out when certain favorite items are available. This small local bakery has almost 3200 Facebook followers, and over 1500 followers on Twitter.

Another local business is Glass Nickel Pizza. 

Glass Nickel is a pizza chain based in Madison, and has a location in Elm Grove. They sell pizza, sandwiches, salads, etc... Their social media plan is very outdated, what exists of it. The primary use of electronic media is their website and broadcast e-mails. They have a Facebook page, but it is almost never used, and they have 169 followers. While sending out email is something, the use of Twitter and expanding their use of other platforms would benefit them.

A good social media plan can be a very effective means of marketing your products locally, contacting your customers directly every day, or several times a day, in some cases. It is also a very cost effective means of marketing. The cost itself is almost nothing, just time spent keeping everything updated on a regular basis.